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Monday 12 October 2009

What is the best kind of home based business?

Do you want an opportunity to create a real income, working from home? Are you looking for an extra source of money? Do you want to re-invent yourself as a successful internet marketer? I will show you ways of choosing the best online business.

When people start in internet marketing they often have very little idea of what constitutes a real, viable business. We are easily dazzled by promises of fast cash and of course we all want to get rich quick. Before plunging into anything, you should compare a few opportunities, and you will soon realize that most schemes offer very little – especially in the area of training and resources.

Many online businesses offer only one “big idea”, whereas you’re going to need an integrated system (marketing, products, and selling) that is flexible and genuinely effective across many niches and marketing activities. Moreover, you’re going to need the support of real people.

So, what is the ideal internet business?

Firstly, a good business opportunity is going to provide you with massive amounts of training material – not just enough to cover a handful of procedures.

Secondly, as well as E-books and videos, you’re going to need an ongoing programme of live webinars with marketing experts and life skills coaches, who will respond to your questions and deliver up-to-the-minute advice that is really effective.

Ideally there would be archives of interviews with prominent members of the internet marketing community. Maybe even a collection of interviews with millionaires from other business areas too.

And as well as assistance and advice, you’ll need quite a bit of ready-made (but adaptable) tools, such as a selection of pre-prepared customizable websites and landing pages with slick videos and persuasive copy that you don’t have to write yourself.

How about a team of very experienced professional salespeople ready to close deals for you, so that you wouldn’t have to be waiting by your own phone?

Above all else, you want to buy into a community of real people who are waiting to help you. You should join a successful team, who you could meet on the phone or face to face, who will be there to support you every step of the way.

Can I help you choose a home based business?

Are you looking for an opportunity to create a real income, working from home? Would you like to leave your current job and re-invent yourself through the power of the internet? Unless you want to start from scratch and do everything yourself (which I would not recommend), you’ll need to find a ready-made business that is right for you.

It’s not just that there’s a bewildering array of tempting offers on the net – it’s a virtual cut-throat marketplace! Type a few keywords (such as “fast cash”) in your Google search and you’ll be inundated with dubious proposals, promising you untold wealth in a handful of mouse clicks. Most of these offers are going to be useful only to those who wish to offload money in a hurry.

Okay – maybe not everything is a total scam, but you have to ask yourself how realistic the claims are, whether the promises are at all feasible and whether you can afford to get fleeced. A genuine opportunity will include a whole lot more than one single big idea, and it won’t really be a virtual cash-machine – if it worked like that, why would they need to sell it? If you seriously want to see results, you will have to invest your time and expertise (as well as your money) in a real business.

Your ideal internet business

A business like that would include proper training, in the form of standard information texts, e-books on all aspects of internet marketing and videos that allow you over-the-shoulder views of everything you’ll need to do, and all this would be available for you to download, to study, to benefit from and to sell – for no extra charge.

Ideally there would be thousands of titles, all archived in a searchable, user-friendly database. Any one of these e-books and videos would encompass the kind of information and training that you see on offer all over the internet for hundreds of dollars. Just think of the time and money you would save if you knew that everything you needed was all provided for you in one place! You’d be able to stop searching for inspiration, and get on with your new internet marketing job!

A business opportunity that doesn’t offer this kind of resource is not going to be a viable proposition.