It's the fastest growing social network and a great way to keep in touch with friends - we know that much. But with all those tweets flying around, surely it's impossible to keep up with more than a handful of followers? Well, yes you can, but the methods are probably different from what you think! This article shows you how Internet Marketers use twitter to promote their business and build success while they sleep.
Internet Marketers don't just tweet for fun - they use twitter to collect followers, to establish a rapport with them, to build trust and to be genuinely helpful (by responding to other users' questions and proposing solutions to their problems). And serious twitter users don't just send out general tweets to everyone - there are techniques for getting straight to the hottest prospects!
Setting up your twitter account for Internet Marketing
1 use the name you need to be known by.
2 upload a personal photo - users need to see that you're a real person.
3 use a non-standard background to stand out from the crowd.
4 spend time on a great profile with a link to your website or blog.
Collecting Followers
Follow others, see who they follow and collect like-minded people who are suited to what you are selling. You're looking for people who already want your product. Most people will follow you back (perhaps using an automated tool like socialoomph). Some may even read your message, read your profile and click your link.
An automated system such as twollo will find people and follow them for you. Once you get going with interesting and retweetable tweets, using the kind of keywords that people might be interested in, even more people will decide to follow you.
Responding
When someone follows you, send them a welcoming message that is intriguing enough to make them want to check you out (but don't try to sell them anything at this stage). Socialoomph will do this for you automatically.
When you follow someone, they will usually send you a welcoming message, thanking you for the follow. Send them a message back - unlike normal tweets, these direct messages appear in people's e-mail as well as within twitter.
Whenever anyone sends you a direct message, send them a direct message back. You want to get into conversation with people, after all.
How to tweet and get into profitable conversations
In my article titled "Making Money Online with Twitter - Advanced Tweeting Techniques" I show you what kind of thing to tweet, and I show you how to find conversations that will lead to conversions!
Why teachers are well-placed for Internet Marketing
You may not know much about marketing yet, but generally:
- teachers are intelligent and receptive
- teachers are good at instructing and simplifying
- teachers are good at persuading
- teachers are aware of the power of words
- teachers are not easily fooled
- teachers can find time in the holidays
- teachers are good at staying motivated
Have a look at my e-zine article which deals with each point in greater depth. Find out about YourNetBiz.
Wednesday 7 April 2010
Make Money Online with Twitter - Advanced Tweeting Techniques
Twitter is everywhere, but how can you use the power of twitter to build your online business? In this article I show you how to tweet for profit, and how to turn other people's tweets to your advantage.
I'm assuming here that you're familiar with the basics of twitter. If you haven't already got started and would like to know how to optimize your twitter account for Internet Marketing, read my article entitled " Making Money Online with Twitter - The Wise Person's Start Up Guide".
Tweeting (sending out updates)
If your tweets invite responses, people will be more likely to answer! Just as you would at a party, ask questions and try to appear more interested in the other person than you are in yourself. Find out about them and look for ways to help them.
Interesting tweets often include links to other things available on the net: articles, pictures, videos, websites, blogs... Use these kinds of tweets in addition to your sensible advice to establish your reputation as an expert in your field - the kind of person who can help others.
When you read a really interesting tweet that you want to share with others, you should retweet it. People love having their stuff retweeted; it's flattering.
If you don't see anything to retweet and can't think of anything yourself, use sites such as "stuff to tweet" or digg, where you are bound to find something interesting, but (unless it's really brilliant) try to keep it relevant!
Don't use tweets to plug your own stuff more than once in a while, or people will feel you're too pushy. When you do promote your own site, be subtle, but make sure you mention some kind of must-have free offer - perhaps a pdf report. Ideally this free gift or report holds the answer to someone's problem, so you have a legitimate reason for suggesting they check it out.
Getting into discussions
This is the important part: use "search twitter" to listen in on other people's conversations. Type in a keyword that's important to your business and find out who is discussing it already.
If you use the advanced search facility you can specify strings of words, and maybe a question mark as well - so you can find who is asking a question about your area of expertise. Results come up not just of people (anywhere in the world) who are asking right now, but also an hour ago or last night or a week ago.
Remembering that you're helpfully offering expertise (and not trying to puff yourself up or hard-sell your product), you can join in these conversations and suggest solutions to the problems that people are discussing.
At the same time, other wise twitter users will be doing the same thing and searching for what you're discussing. They may well decide to follow you, or send you a direct message asking for your opinion.
Links
Needless to say, your site and your blog will invite people to join you on twitter, and your twitter profile (and many of your direct messages) (each of which is a URL in its own right) will link to your other stuff. This is all good for Search Engine Optimization.
Use what you learn
You will inevitably gain valuable insights from listening in on conversations and finding out what people are tweeting about. These insights will help you add focus to your business and they will provide you with material for new tweets, blogs and articles!
I'm assuming here that you're familiar with the basics of twitter. If you haven't already got started and would like to know how to optimize your twitter account for Internet Marketing, read my article entitled " Making Money Online with Twitter - The Wise Person's Start Up Guide".
Tweeting (sending out updates)
If your tweets invite responses, people will be more likely to answer! Just as you would at a party, ask questions and try to appear more interested in the other person than you are in yourself. Find out about them and look for ways to help them.
Interesting tweets often include links to other things available on the net: articles, pictures, videos, websites, blogs... Use these kinds of tweets in addition to your sensible advice to establish your reputation as an expert in your field - the kind of person who can help others.
When you read a really interesting tweet that you want to share with others, you should retweet it. People love having their stuff retweeted; it's flattering.
If you don't see anything to retweet and can't think of anything yourself, use sites such as "stuff to tweet" or digg, where you are bound to find something interesting, but (unless it's really brilliant) try to keep it relevant!
Don't use tweets to plug your own stuff more than once in a while, or people will feel you're too pushy. When you do promote your own site, be subtle, but make sure you mention some kind of must-have free offer - perhaps a pdf report. Ideally this free gift or report holds the answer to someone's problem, so you have a legitimate reason for suggesting they check it out.
Getting into discussions
This is the important part: use "search twitter" to listen in on other people's conversations. Type in a keyword that's important to your business and find out who is discussing it already.
If you use the advanced search facility you can specify strings of words, and maybe a question mark as well - so you can find who is asking a question about your area of expertise. Results come up not just of people (anywhere in the world) who are asking right now, but also an hour ago or last night or a week ago.
Remembering that you're helpfully offering expertise (and not trying to puff yourself up or hard-sell your product), you can join in these conversations and suggest solutions to the problems that people are discussing.
At the same time, other wise twitter users will be doing the same thing and searching for what you're discussing. They may well decide to follow you, or send you a direct message asking for your opinion.
Links
Needless to say, your site and your blog will invite people to join you on twitter, and your twitter profile (and many of your direct messages) (each of which is a URL in its own right) will link to your other stuff. This is all good for Search Engine Optimization.
Use what you learn
You will inevitably gain valuable insights from listening in on conversations and finding out what people are tweeting about. These insights will help you add focus to your business and they will provide you with material for new tweets, blogs and articles!
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