What are Social Media?

Sites such as Myspace, Facebook, Twitter, Better Networker, Friends Reunited and of course Youtube account for massive amounts of internet activity. They are examples of Social Media.

You probably know people who send messages, pictures, links, jokes – and anything you can send – to each other through these sites. Many of these people spend a lot of their time doing it – it’s big business (and there are great opportunities for advertisers there).

Users have fun building networks through these sites and – cynical as it may sound – marketers are using them to make links and build trust and cyber-relationships with potential clients. It’s considered bad form to try to make sales directly through these sites – but it’s the links to other sites that are important, and they can lead indirectly to sales.