Marketers go to great lengths to obtain high visibility for their blogs or websites. Since most users find sites by doing a search on Google or one of the other search engines, marketers are constantly trying to find ways of getting to the top of the first page.
Techniques for achieving that position for a given search include:
- Using the most effective keywords.
- Buying space at the top of the page.
- Having many feeds and links.
Increasingly Google is going to be assessing websites and blogs by finding out which ones people actually like. Many users of social media recommend sites to each other, and that’s the stream of information that Google wants to analyse (to allocate positions in lists) and that marketers will be trying to exploit. In other words, personal recommendation is going to be increasingly important, just as it is in the real world.
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